How We Curate Products By Breed
Behind the recommendations our team makes for each dog.
When our team builds a wellness plan for a breed, we are not picking products from a catalog at random. Every recommendation lands somewhere on a triangle of three concerns: the breed’s known sensitivities, what our salons actually see in that breed, and the cadence the dog’s coat and frame can keep up with.
The three inputs
- Breed-known sensitivities: the documented patterns we read in vet literature and breed clubs.
- Salon-visible patterns: what our groomers see across the dogs of that breed who walk into our salons.
- The dog’s frame and energy: a working breed and a companion breed need different routines, even if they share a coat.
How a recommendation gets made
A breed-specific recommendation has to clear three checks: would our lead groomer use it on this breed in the salon, would our consulting vet sign off on it for this breed, and would the customer notice the difference within four weeks of consistent use? If a product cannot pass all three, it does not get into the breed plan.
A wellness routine is only as good as the worst recommendation in it.
When a breed plan changes
Plans evolve. When our salons see something new across a breed, the plan updates. When a product gets reformulated and stops performing, we drop it. When a partner brand launches something genuinely better, we test it for at least eight weeks before we recommend it. The breed page you read this month may quietly improve next quarter, and you would never know.